New analogue toy in town

I'd never heard of these guys before today: Niio Analog. They've got two products up so far, the first is the Iotine Core dual filter/saturator (reminds me of some kind of smoother stereo Sherman Filterbank?) and the second is a stereo saturator, presumably for making your signal a bit more "analogue" by making it go through loads of magic circuits of some kind (you can tell I'm a technological genius). My friend just bought the Iotine Core so I'll report back soon. From the way they misspell analogue I'd say they're American but there doesn't appear to be any address on their website. Nerding their domain gives a P.O. box in Sunnyvale, California!